The social media platform will target users with specific adverts based on their posts, according to The Hollywood Reporter .
© Twitter / Aaron Durand
Users who post about Guardians of the Galaxy or one of its characters, for example, will be targeted with adverts for Marvel films.
The system will not only measure engagement with film names, but also genres and movies in general.
Twitter global head of research Jeffrey Graham believes that the social media platform is a "major influence on movie choice".
"Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends.
"The research highlighted just how many different opportunities there are for marketers to connect with this behaviour on Twitter."
Twitter will begin testing movie targeted ads in the coming months.
The microblogging site is also publicly testing a buy button, and now helps new users choose who to follow.
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