Saturday, 24 May 2014

72% of consumers prefer boxed games over digital, says report

Most consumers favour physical games over their digital counterparts, it has been suggested.

About 72% of buyers in the UK are exclusively purchasing boxed products, according to market research firm Kantar Worldpanel (via MCV ).


'Titanfall' box artwork

© Twitter / Respawn Entertainment






The report also found that 10% of video game players buy digital titles only, while 18% purchase both.

In addition, Kantar revealed that the console gaming population of adults in the UK is roughly six tiles larger than that of children.


However, 76% of kids play console games, whereas 55% of adults play on consoles.


A previous report claimed that the majority of players would rather download a free game with advertisements than pay money for a game without ads.








via All - Digital Spy - Entertainment and Media News

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