Saturday, 24 May 2014

New Kanye West track to air as part of adidas Champions League final ad

A new Kanye West track will debut tonight (May 24) as part of an adidas ad campaign.

Titled 'Leo Messi's World Cup Dream', the advert features an exclusive track from Kanye West. It will air at half-time during tonight's UEFA Champions League Final.




Directed by City of God's Fernando Meirelles, it features as part of the adidas 'all in or nothing' football campaign for the 2014 FIFA World Cup.


"The 'all in or nothing' campaign is all about putting it all on the line, giving everything to your passion and accepting nothing but the best," explained adidas marketing director Tom Ramsden.


"This is a mentality which has defined Kanye's career, making his music for the advert the perfect reflection of the attitude of 'all in or nothing'."


He added: "Both Kanye and adidas are global leaders in their own fields, so it is a natural collaboration."


The new track debuts on the same day Kanye West marries Kim Kardashian in Florence, Italy.









via All - Digital Spy - Entertainment and Media News

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