Both artists have seen a peak of over 1,000% in streams of their nominated albums since the shortlist was revealed seven weeks ago, compared to their average prior to nomination.
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East India Youth's Total Strife Forever saw a peak increase of 1,045%, while Young Fathers' Dead had a peak increase of 1,040%, according to data released by Spotify on Tuesday (October 28).
Kate Tempest and Anna Calvi also saw dramatically increased percentages, with a 492% peak for Calvi's second Mercury-nominated album One Breath and 900% peak for Tempest's debut Everybody Down.
FKA twigs , who is favourite for the prize with some bookmakers, saw a peak in streams of 33% for her record LP1.
The full list of nominees (by peak in streams since September 10) is as follows:
1. East India Youth - Total Strife Forever: 1,045% peak in streams
2. Young Fathers - Dead: 1,040% peak in streams
3. Kate Tempest - Everybody Down: 900% peak in streams
4. Anna Calvi - One Breath: 492% peak in streams
5. Polar Bear - In Each and Every One: 337% peak in streams
6. Nick Mulvey - First Mind: 73% peak in streams
7. GoGo Penguin - v2.0: 69% peak in streams
8. Royal Blood - Royal Blood : 66% peak in streams
9. Damon Albarn - Everyday Robots : 65% peak in streams
10. Jungle - Jungle: 39% peak in streams
11. Bombay Bicycle Club - So Long, See You Tomorrow : 35% peak in streams
12. FKA twigs - LP1: 33% peak in streams
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Spotify also compared the change in streams for each artist across two different time periods - the seven days before nomination on September 10, and the seven days to October 28 - with findings as follows:
1. Polar Bear - In Each and Every One: +431%
2. GoGo Penguin - v2.0: +372%
3. Kate Tempest - Everybody Down: +140%
4. Young Fathers - Dead: +94%
5. Nick Mulvey - First Mind: +73%
6. East India Youth - Total Strife Forever: +46%
7. Anna Calvi - One Breath: +34%
8. Damon Albarn - Everyday Robots: +21%
9. Jungle - Jungle: +18%
10= Bombay Bicycle Club - So Long, See You Tomorrow: No change
10= FKA twigs - LP1: No change
10= Royal Blood - Royal Blood: No change
The Barclaycard Mercury Prize 2014 winner will be announced tomorrow evening (Wednesday, October 29) in a ceremony hosted by Nick Grimshaw from The Roundhouse in London. Alice Levine will present coverage on More4.
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Anna Calvi - One Breath4.90%
Bombay Bicycle Club - So Long, See You Tomorrow14.29%
Damon Albarn - Everyday Robots10.94%
East India Youth - Total Strife Forever1.54%
Go Go Penguin - v2.01.78%
Kate Tempest - Everybody Down3.16%
Nick Mulvey - First Mind5.65%
Polar Bear - In Each and Every One1.50%
Royal Blood - Royal Blood25.86%
Young Fathers - Dead2.25%
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