It won't be Miami's worst news blooper, but the Sunshine State GOP is hopping mad at a local NBC station for labeling them the "Reprehensive Party of Florida."
In a news story it aired Thursday night on the Florida governor's race, NBC 6 screened portions of a Republican Party ad bashing Democratic candidate Charlie Crist, who had the gig as a Republican from 2007 to 2001 before leaving the GOP.
For some 11 seconds, the "reprehensive" credit ran in a graphic over the ad in the upper left corner of the screen.
Calling the segment "offensive," Republican Party of Florida Chairman Lenny Curry demanded an apology in a statement emailed to media outlets.
"This blatant disregard for journalist ethics and impartiality is a complete abdication of your station's professional duty to truth at best and slander at worst," he wrote in a letter to station executives, adding that the party may sue.
"We are currently reviewing our legal options against your station, but at minimum we demand an on-air apology for violating journalist ethics and public discipline for any employees responsible for the creation of this graphic."
NBC did not immediately reply to a request for comment.
The extra attention on the 30-second spot, part of a campaign to re-elect Gov. Rick Scott, may not bother the RPOF. According to the Tampa Bay Times, the ad is part of a "significant six-figure digital ad buy" running on Hulu, YouTube, Facebook, Twitter, and some sports websites.
Disclosure: The author of this article was previously an employee of NBC Miami.
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