For many Super Bowl viewers, the game between the Denver Broncos and Seattle Seahawks is just something that happens between breaks in commercials. The blockbuster ads unveiled each year have further established the NFL's big game as must-see television, even for those who don't know Peyton Manning from Bruno Mars.
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With the trend of early releases continuing before Super Bowl XLVIII, several spots generated buzz and, in some cases, elicited "awwwws" before kickoff. Budweiser's "Puppy Love" ad set the standard for adorable long before FOX began its coverage on Super Bowl Sunday, but the cuteness quotient in promos by Cheerios and Coca Cola suggested more heartwarming moments were on the way.
CLICK HERE to watch the 50 Greatest Super Bowl commercials ever.
Of course, no slate of Super Bowl ads would be complete without some controversy. The 2014 group of promos won't be an exception. Long before Manning threw a pass against the vaunted Seahawks defense (CLICK HERE for live Super Bowl updates), Scarlett Johansson and SodaStream were dodging potential censors and controversy. FOX reportedly rejected the company's ad because it ended with Johansson saying "Sorry, Coke and Pepsi," according to USA Today. Rather than hope its banned status would lead to viral success, SodaStream apparently altered its ad in order for it to air.
CLICK HERE to watch 20 banned Super Bowl commercials.
What will be the most memorable ad of 2014? How does it stack up against the all-time greats? Will anything grab your attention for the wrong reasons?
WATCH below to see this year's slate of Super Bowl commercials. Get your viewing started with those ads that were released or teased in advance of the game. Stay tuned as we'll be adding commercials to the gallery as they air.
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