Thursday, 30 October 2014

Sky Sports signs new Rugby Union 5-year broadcast deal

Sky Sports and the Rugby Football Union (RFU) have agreed a new five-year broadcast deal.

The contract extension means that Sky will continue to broadcast the sport at all levels in England.


Jonny Wilkinson joins Sky Sports



The new deal will begin in July 2015 and will run until the end of the 2019/2020 season. The partnership - now entering its third decade - will see Sky become a top-level partner of the RFU.

Sky Sports will air live coverage of England internationals, as well as at least two live England Women's fixtures every season. They will also air a minimum of 11 live Greene King IPA Championship matches.


Sky Sports Managing Director, Barney Francis, said: "This new deal builds on our already successful partnership with the RFU.


"It offers our viewers even more live England rugby from the men's, women's and age grade game, and includes additional rights to enable us to support the game from the grassroots up to the elite level."


RFU's chief commercial and marketing officer, Sophie Goldschmidt, said that the body is "delighted" that their "long term, trusted relationship with Sky Sports" is moving forward.


Jonny Wilkinson recently joined Sky Sports as a pundit, following his retirement from the game.








via All - Digital Spy - Entertainment and Media News

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