Friday, 7 February 2014

ITV to broadcast world's first entire Lego ad break

ITV will show the world's first entire ad break made from Lego on Sunday (February 9).

To promote Warner Bros' The LEGO Movie, adverts from Confused.com , Premier Inn and BT will receive the Lego treatment during the centre break of Dancing on Ice.



BT is converted into Lego for a special ad-break



The BT flatmates are converted into Lego for a special ad-break






Characters from the movie will appear on screen between each advert, while an exclusive new trailer will be shown last.

The adverts are set to include Lego versions of Lenny Henry , Confused.com's Brian the robot and the BT flatmates.



Confused.com is converted into Lego for a special ad-break



Confused.com is converted into Lego for a special ad-break






Chris Pratt leads The Lego Movie's voice cast as Emmet, a Lego minifigure who's swept along in an epic adventure after being mistaken for the prophesied MasterBuilder.

The voice cast also includes Will Arnett as Batman, Channing Tatum as Superman, Cobie Smulders as Wonder Woman and Jonah Hill as Green Lantern.



The Lego Movie




Morgan Freeman features as the voice of Vitruvius, with Will Ferrell as Lord Business and Elizabeth Banks as Wyldstyle.

The Lego Movie review: A wildly inventive rollercoaster with bricks


The Lego Movie opens in US cinemas on February 7 and February 14 in the UK.


Watch a trailer for the film below:


Catch up on all the latest TV and Movies releases in Digital Spy's Screen Time:








via All - Digital Spy - Entertainment and Media News

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